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Once Upon A Winning Score
This project brings rugby to life by blending energetic visuals and clear explanations to make the game easy to understand and exciting for fans new and old.
This project is the first in a series of engaging explainer videos designed to introduce the rules and culture of rugby to a new audience—specifically, NFL fans curious about the sport. Commissioned by New Zealand Rugby, the goal was to create a visually dynamic, fast-paced introduction that bridges the gap between American football and rugby, using familiar language, direct comparisons, and clear visual storytelling.
Scroll & Click The Works
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