Once Upon A Grand Expedition
This project explores how Auckland Museum can create a seamless and impactful *Tap And Give* donation experience by strategically placing machines, communicating the value of contributions, and building meaningful connections with donors.
Brief Overview
We are exploring how to create a seamless and compelling interaction for visitors using the Tap And Give machines. The goal is to design an experience that not only encourages donations but also communicates the impact of those contributions in an effective and emotionally resonant way. Key considerations include how we can strategically place the machines to maximise visibility and usage—particularly at entrances—and how this interaction can serve as a moment to build a meaningful relationship with donors. Ultimately, the challenge is to transform a simple transactional act into a powerful opportunity for engagement, acknowledgment, and connection.
Our Group's Response
This ambitious, copy-led group project unfolded in two phases, each designed to strengthen public engagement with Auckland Museum through interactive storytelling and emerging technologies. We approached the project in two parts because we wanted to explore how we could first draw people in from the outside world—starting their journey with the city’s rich history—and then guide them into the museum for a deeper, more immersive experience.
In Phase One, we created a Heritage Walk powered by WebAR, encouraging participants to interact with significant historical buildings around Auckland. As they explored, the architecture would “come to life” through augmented reality, sparking curiosity and prompting them to continue their journey inside the museum.
Phase Two built on that momentum by introducing newly designed donation stations. These weren’t just places to contribute—they acted as interactive hubs, offering printed maps, participation instructions, and location-based clues tied to collectible AR-embedded stickers. When scanned with a mobile device, the stickers revealed 3D replicas of artefacts found inside the museum, blending physical and digital experiences while rewarding exploration and encouraging continued engagement.
Although my primary role is as a Motion Designer, I led this project as Team Leader and, due to unforeseen circumstances, also took on the responsibilities of the Graphic Designer to ensure the visual direction remained cohesive and aligned with the project's goals.
